Digital HHR

Digital HHR

on the cutting edge of convergence

Tag Archives: promotions

#ThinkBeforeYouPin: FTC Considers “Pinning” by Contest Entrants an Endorsement Requiring Disclosure

Posted in Advertising, Contest/Sweepstakes, Fashion, Internet, Regulations, Social Media, Technology
Over the past decade, social media has emerged as one of the world’s most dominant marketing tools for obvious reasons:  it is cost-effective, easily accessible, highly scalable and can dramatically increase brand awareness across multiple outlets and platforms.  Arguably, the most advantageous aspect of social media marketing is the ability for companies — both large… Continue Reading

Social Networking Games, Sweepstakes, Promotions and the New Apps: Developing the Fine Line of Legality

Posted in Contest/Sweepstakes, Gaming, Mobile, Social Media, Technology
Over the last year, social networking sites, most notably those with a developer platform such as Facebook, have become hotbeds for virtual goods purchases, social gaming, sweepstakes and advertising-based promotions.  Many of these are based on custom-designed and developed third party applications and widgets, which are veritable revenue drivers for the platform operators.  Several months… Continue Reading