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Tag Archives: FTC

#ThinkBeforeYouPin: FTC Considers “Pinning” by Contest Entrants an Endorsement Requiring Disclosure

Posted in Advertising, Contest/Sweepstakes, Fashion, Internet, Regulations, Social Media, Technology
Over the past decade, social media has emerged as one of the world’s most dominant marketing tools for obvious reasons:  it is cost-effective, easily accessible, highly scalable and can dramatically increase brand awareness across multiple outlets and platforms.  Arguably, the most advantageous aspect of social media marketing is the ability for companies — both large… Continue Reading

The FTC’s Final Privacy Report Highlights Consumer Choice and Control

Posted in Privacy, Regulations
Last week, the FTC issued its final report on protecting consumer privacy.  The report, entitled "Protecting Consumer Privacy in an Era of Rapid Change: Recommendations For Businesses and Policymakers", builds on a December 2010 staff report that was the subject of an earlier post.  While the final report maintains the FTC’s “bottom up” approach to… Continue Reading

App Developers/Distributors Beware: FTC Now Cracking Down on Apps Targeting Children

Posted in Advertising, Privacy, Regulations
A prominent developer of mobile applications, W3 Innovations, LLC, the parent company of Broken Thumb Apps (“W3”), has agreed to pay $50,000 to settle charges brought by the Federal Trade Commission (“FTC”) in its first enforcement action involving mobile applications (“apps”), according to terms of the settlement announced last week. The FTC’s complaint, filed on… Continue Reading

Bipartisan Privacy Bill of Rights Act Introduced in Senate

Posted in Privacy, Regulations
Last Tuesday, U.S. Senators John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced the Commercial Privacy Bill of Rights Act of 2011 which is intended to “establish a regulatory framework for the comprehensive protection of personal data for individuals under the aegis of the Federal Trade Commission.”  According to the bill, current laws at the state and federal… Continue Reading

Recent Activities in Washington Point to Complex Issues for Regulating Privacy

Posted in Privacy, Regulations
Recent activities out of Washington have again turned the spotlight on the complexity of protecting privacy in an era of targeted advertising and what role, if any, the federal government might take to implement regulations on the collection and use of data related to consumers’ digital habits. This week the chair of the House Caucus… Continue Reading

News Round-up — Week Ending June 5

Posted in News, Social Media
Click here to subscribe to digitalhhr. The Electronic Frontier Foundation released a "terms of service" tracker earlier this week. The tracker chronicles older and new terms of service agreements, side by side, and highlights changed provisions. The site was created in part from an outgrowth of Facebook’s change in its service agreement in February that,… Continue Reading

Online Behavioral Tracking – Some Say Simple Honesty Works Best

Posted in Advertising, Internet, Privacy, Regulations, Technology
There are lots of ways to track our Internet use these days – and its scary to think that each and every piece of information related to such use, including the sites we visit and the products we purchase, are “fair game” for advertisers.  In particular, behavioral targeting, which essentially tracks our use of the… Continue Reading

A Costly COPPA Mistake

Posted in Privacy, Regulations
The FTC announced today that Sony BMG Music has agreed to pay a $1 million fine to settle charges that it violated the Children’s Online Privacy Protection Act (COPPA).  COPPA requires website operators to meet specific requirements prior to collecting children’s personal information, including: posting a privacy policy with a notice of what information it… Continue Reading