Digital HHR

Digital HHR

on the cutting edge of convergence

Alexis Robinson

Alexis Robinson

Phone: 212-837-6064

Alexis Robinson provides legal and strategic counsel in connection with a broad range of intellectual property matters, including legal and business issues relating to the convergence of technology, social media, fashion, entertainment, e-commerce, advertising and content licensing.  Specific areas of concentration include:

  • brand strategy and management, including digital and traditional marketing and advertising, relating to fashion apparel, consumer products and real estate
  • domestic and international distribution and retailer agreements
  • trademark, patent and copyright licensing for apparel, consumer products and real estate
  • endorsements, sponsorships and agency relationships
  • digital video and music content licensing, distribution and rights acquisition
  • implementation of corporate policies relating to electronic communication and social media
  • social media platform compliance
  • enforcement of intellectual property rights, including seizure of counterfeit goods, co-existence and consent agreements
  • contests, sweepstakes and online promotions
  • online gaming development, licensing, promotion and compliance with gaming laws
  • compliance with Federal Trade Commission guidelines for advertising/marketing to consumers
  • domain name disputes and Uniform Domain Name Dispute Resolution Policy
  • website/applications privacy policies and terms of use
  • data privacy and security matters
  • software-as-a service (SaaS) arrangements



Benjamin N. Cardozo School of Law, J.D., 2008, Intellectual Property Concentration

University of Delaware, B.A., 2005


Bar Admissions

New York, 2009


Court Admissions

U.S. District Court, Southern District of New York, 2010


Latest Posts From Alexis Robinson

FCC Cracks Down on Data Collection and Sharing Practices

Posted in Advertising, FCC, Internet, Privacy, Regulations
The Chairman of the Federal Communications Commission (FCC) has proposed a set of Internet consumer privacy regulations that would be applicable to providers of wireless and broadband internet services (such as Comcast, Verizon, etc.) (collectively, “ISPs”), akin to current regulations imposed on telephony services. If approved, the proposed regulations would represent some of the most… Continue Reading

#ThinkBeforeYouPin: FTC Considers “Pinning” by Contest Entrants an Endorsement Requiring Disclosure

Posted in Advertising, Contest/Sweepstakes, Fashion, Internet, Regulations, Social Media, Technology
Over the past decade, social media has emerged as one of the world’s most dominant marketing tools for obvious reasons:  it is cost-effective, easily accessible, highly scalable and can dramatically increase brand awareness across multiple outlets and platforms.  Arguably, the most advantageous aspect of social media marketing is the ability for companies — both large… Continue Reading